What is it?
This module will take you through the basics of what a political website is for, how many people get to your website (and how to increase this flow), how you can analyse where on your site people go to, what they do and when they "switch off", to using your website as a campaign tool, data capture and driving people offline to get active in your campaign.
Who’s it for?
Campaign coordinators, organisers, campaign team members and all members who work with their CLP/ MP website. Format- A short training session, with paired tasks and follow up work. Assessment- Preliminary task, session group work and follow up assessment. Useful for- Every CLP to have a couple of activists trained, and at least one member of their campaign team.