Brand, message and pledges

What is it?

We all know the power of brands such as Coca Cola, Sky, BBC, and how they affect our choices. This module takes participants through brand and marketing theory, and how voters view Labour and other political parties. Taking this module will allow you to review your own local 'brand', build up your strengths, and use your message and pledges effectively.

Who’s it for?

Any member of a campaign team, local candidates, Councillors, prospective parliamentary candidates or any member who helps write or produce campaign materials. 

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