What is it?
Hard working local parties collect a wealth of data during their campaign work, and the Ad Hoc Stats function on Contact Creator allows you to analyse this data and then make good strategic decisions on targeting, messaging and to monitor work rates. This module provides basic statistical knowledge, shows you how to design your own statistical reports and then how to assess the information with a political viewpoint.
Who's it for?
A key member of a campaign team or an organiser who works with data and helps draw up campaign plans. Every marginal and Labour CLP should have one or two members as advanced Contact Creator users and able to understand Ad Hoc Stats. You will need to already be a confident user of Contact Creator and use the system regularly afterwards. Good knowledge of excel is also required.